Designing for the "Experience"

At Apple Union Square, the "Genius Bar" has been replaced by the "Genius Grove"  Image © Nigel Young / Foster + Partners

At Apple Union Square, the "Genius Bar" has been replaced by the "Genius Grove" 

Image © Nigel Young / Foster + Partners

Apple is known for it's extreme minimalistic designs in both their products and their stores. Recently, the architectural firm that helped create these trademark spaces was replaced with another firm that could carry out Apple's new retailing approach that focuses on Customer Experience. This experience-oriented approach focuses on community, education and entertainment. As customers continue to gain more power in the success of products and services, businesses like Apple are wisely tweaking their brand image to improve and enhance the customer experience. Hospitals especially, are changing their views towards Patient Experience...

Looking to boost HCAHPS scores, the Healthcare industry in America has placed Patient Experience as a top priority in their facilities, since it now directly relates to hospital funding. The HCAHPS survey contains 21 patient perspective questions - the higher patients rate their hospital stay, the more reimbursements that surveyed hospital will receive from Medicare and Medicaid. Now seeing Patient Experience as a financial focus, healthcare facilities are constantly looking for ways to improve the patient's hospital stay. 

Since the firm's start in 1983, CAMA has placed customer, patient and family experience at the forefront when designing spaces by using products and practices that are proven to improve well-being. Our main priority has always been to make people happier and healthier through design. What organically follows is innovation, recognition and our impact on the design world.